Starfish Enterprise--where no fish has gone before

I bought a fish today. Sort of on a whim. From Wal-Mart. A male betta. He's blue.

I asked Katie what I should name him. She said, "He's a pretty blue color." I know she didn't mean that's what I should name him, but she said it as if it belonged in the context. I said I refused to name it Pretty Blue Color. Also Sky ("it doesn't live in the sky, it lives in the water!" I argued--"that's the point," she said) and Bluebird ("it's not a bird!" I said--"that's the point," she said).

On the way home, I started a list, so I wouldn't forget all the ideas--a good many of them Katie and Josh's--that were being submitted.

• Alec Bluefin--Josh suggested this; I laughed at it; Katie said she didn't get it. "It sounds like Alec Baldwin," I said. "Yep," Josh said. "And you got him in Alec [Alexandria; home of the nearest Wal-Mart and destination of most of our outings] and he's blue."
• Phillips--"Aren't they the company that started Beta?" Josh asked (this because my fish is a betta).
• Phil Phish, Ph.D.--Josh being silly again.
• Philo--This seemed appropriate here.
• Blueberry Cheese--A Josh-and-Katie collaboration.
• 110100--Or some other random binary. I forget why ... I think this one would make my fish's name "52."
• Ender
• Red--In the spirit of contradiction.
• π
• Pierre--After Pierre Curie, I think, though I can't remember why.
• Hephaestos--Suggested by alchemi. (I thought maybe hephaestos would like that.)